Something big
is being built.
TradeFlow Planner is launching soon. The scheduling tool built for construction teams — visual timelines, manload charts, and crew planning in one place.
Get Early AccessNo credit card required · 14-day free trial
Our Story
Built by contractors.
For contractors.
TradeFlow Planner started with a General Foreman who was tired of managing crew schedules in spreadsheets. After 22 years in the field, he knew exactly what was missing — and what needed to be built.
We didn't adapt a generic project management tool. We built TradeFlow Planner from scratch, shaped by real conversations with contractors, project managers, and field supervisors who needed something that actually fit how construction works.
Our Mission
"Give every contractor — from a two-person crew to a 200-person GC — the scheduling clarity that used to require a full-time planner."
Construction is one of the most complex coordination challenges in the world. Yet most teams are still managing it with spreadsheets, whiteboards, and phone calls. We believe every contractor deserves a tool that makes the complexity manageable — without requiring a software degree to use it.
Clarity on the Schedule
Every team member — from the PM to the foreman — should be able to see exactly what's happening and when.
Control Over Manpower
Crew shortages and overloads shouldn't be surprises. They should be visible weeks in advance so you can act.
Confidence in Delivery
When your schedule and manpower are under control, you can commit to owners and subs with confidence.
How We Work
What we believe in.
Field-First Thinking
Every feature is evaluated against one question: does this make life easier for the person running the job? If not, we don't build it.
Focused, Not Bloated
We deliberately keep TradeFlow Planner focused on what construction teams actually need. We'd rather do a few things exceptionally well than everything poorly.
Built With Contractors
Our product roadmap is driven by conversations with real contractors. Every major feature has been shaped by feedback from the field.
Simple by Design
If your field supervisor won't use it, it doesn't matter how powerful it is. We obsess over simplicity so your whole team actually adopts it.
The Team
People who've been on the job site.
Every person on our team has either worked in construction or spent years embedded with construction teams. We build what we know.
Marcus Webb
Co-Founder & CEO
18 years as a commercial GC superintendent before building TradeFlow.
Dana Kowalski
Co-Founder & CTO
Software engineer who spent 5 years embedded with construction operations teams.
Raul Espinoza
Head of Product
Former project manager on $200M+ commercial builds across the Southwest.
Priya Nair
Head of Customer Success
Spent a decade training construction teams on scheduling and operations software.
Jake Thornton
Lead Engineer
Full-stack engineer with a background in building tools for field-heavy industries.
Simone Adler
Sales & Partnerships
Connects contractors with the right plan and helps teams get up and running fast.
Ready to see it for yourself?
Start your free 14-day trial. No credit card required. Built by people who've been in your boots.